Digital sports revenue to touch ₹4,360 crore by FY263 min read 16 Nov 2022, 04:24 PM IST
Sports contributes only 3% of the total viewing on television in India compared to developed countries such as the US where the number is closer to 10%
NEW DELHI: Revenues for sports from digital platforms is estimated to grow to ₹4,360 crore in FY26 from from ₹1,540 crore in FY2, rising at a compounded annual growth rate (CAGR) of 22%, according to a report released by the Confederation of Indian Industry (CII), KPMG and IBDF (Indian Broadcasting and Digital Foundation) on Wednesday. The report is titled Sports broadcasting on TV: A match made in heaven.
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