THE OLYMPIC GAMES are old—the first modern edition was held in Athens in 1896—and so are the fans. The median age of American viewers of the games in Barcelona in 1992 was 39. That increased to 53 for the Rio de Janeiro games of 2016. Overall viewing figures are sinking, too. At the most recent games in Tokyo in 2021, delayed from 2020, they were a third lower than in 2008.