Mashal Sports set to invite bids for Pro Kabaddi League media rights
The online auction process will be held on 6 April. The PKL media invitation to tender will be issued on 25 February. Interested parties can bid for four packages—television, digital, gaming and consolidated (combination of all three), the company said.
Sports management company Mashal Sports, founded by Anand Mahindra and Charu Sharma, said it will open the tender process for the media rights of Pro Kabaddi League (PKL) for the first time ever since the league started in 2014. The rights will be awarded for five years, from Seasons 8 to 12, or until 2025, whichever is earlier.