Social media key to sports leagues’ appeal1 min read 15 Mar 2021, 08:44 AM IST
Social media can make a difference in leagues such as Pro Kabaddi by getting fans to attend more games and buy more products from sponsors, says study
The Pro Kabaddi League is one of the biggest successes in professional sports in India. A new study has found a link between social media and the league’s riches. Social media makes fans more involved in the sport, encouraging them to attend more matches and buy more products from sponsors, giving stakeholders a better return on their investment.
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