The Week Saudi Arabia Tightened Its Grip on Global Sports6 min read 08 Jun 2023, 04:20 PM IST
The Kingdom’s efforts to gain a foothold in soccer and other sports, long laughed off, have gained powerful momentum with its dramatic entry into U.S. golf
When Saudi Arabia first decided to exert its influence on global sports around five years ago, the Kingdom wasn’t even the biggest player in its own region. It hosted an occasional tennis exhibition or second-tier motor racing event. The future seemed to belong to its neighbors, the United Arab Emirates and Qatar.