Though there’s an uptick in downloads of Indian apps due to the ban, many TikTok influencers have moved to Instagram. If Indian apps don’t get their act together, China’s loss may be US’ gain. (Photo: Mint)
10 min read . 07 Jul 2020
- With a ban on Chinese apps, 200 mn Indians are looking for a new social media fix. Who will come out on top?
- This burst of excitement will have to come to grips with some real challenges. Building a social network requires deep pockets, an innovative workforce and substantial advertising revenue