A beginner’s guide to creating Instagram Reels—One key to social-media success
2 min read
01 Oct 2021, 01:00 PM IST
Brief, quippy videos are the app’s hottest trick for building a fan base. Here, social media pros share their best tips to get started if you’re feeling nervous
PremiumFor the uninitiated attempting to use Instagram’s “Reels" tool can feel a bit like learning how to ride a bike—on a tightrope, wearing a parakeet on your head, while everyone you know tunes in to watch you wobble. “The minute we master something on Instagram we’re thrown something new that we have to learn how to do," said Jean Liu, a Dallas interior designer. Launched in August 2020, the feature lets users share videos of up to 60 seconds—similar to TikToks, or sometimes blatant reposts from that platform—on their feeds. Ms. Liu attempted to post her first solo Reel in June, in which she panned over clay tile samples. But she took it down within minutes after realizing she forgot to add tunes. “Even now, I don’t really know how to do that," she said.
