San Francisco: Apple and customer relationship management (CRM) tech provider Salesforce on Monday announced the launch of two flagship apps - the redesigned Salesforce Mobile App and new Trailhead GO learning app, which are aimed to help companies deliver better customer experiences, with features exclusive to iOS and iPadOS.

Trailhead is Salesforce’s free online learning platform.

The companies also announced the next-generation Salesforce Mobile SDK (software development kit), to help developers to easily build and deploy native apps for iPhone and iPad on the Salesforce platform.

“With Salesforce Mobile, Salesforce and Apple are empowering sales, service and marketing professionals on the go to deliver game-changing customer experiences, powered by artificial intelligence," said Bret Taylor, President and Chief Product Officer, Salesforce.

"And with Trailhead GO, millions more can now skill up for free, anytime and anywhere, to learn in-demand skills and fill the jobs of today and tomorrow," he added.

The announcements are part of a deepening strategic partnership between the two tech companies, which began in 2018. The announcement was made at Salesforce's annual Dreamforce event in San Francisco.

“Working together, Apple and Salesforce have helped hundreds of businesses and millions of developers transform the way they work," said Susan Prescott, Vice President of Product Marketing for Apps, Markets and Services at Apple.

“With brand new Salesforce Mobile apps exclusive to iOS and iPadOS, and an enhanced SDK that supports the latest advancements in Swift, Apple together with Salesforce offers customers strong privacy, powerful multitasking and the best user experience in business on iPhone and iPad."

Founded in 1999, Salesforce enables companies of every size and industry to leverage technologies such as cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain in order to create a 360° view of their customers.

The writer is in San Francisco on Salesforce's invitation


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