‘Elon Musk has a very good competitor,’ Threads users say as Meta launches Twitter rival
Meta's Instagram has launched Threads, a new app designed to rival Twitter. Users can migrate their Instagram followers and benefit from the app's features.
Meta's Instagram on Wednesday officially launched Threads, an app designed as a direct rival to Twitter and most serious threat yet to Elon Musk owned social-media site.
The hardest thing for Thread is cold-starting a network, but anyone who worked at Twitter should be quietly embarrassed by how much nicer the thread app is. That’s also why so many of us used third-party Twitter apps, said another user
‘Zuckerberg thread app is lit,’ user commented
Had a moment where I was scrolling through Threads and forgot that I wasn’t on Twitter, in the same way that I sometimes find myself accidentally on YouTube Shorts or Reels instead of TikTok and I’m like “oops!" Not sure if this is good or bad for either the thread or bird app.
Meta, the parent company of Instagram and Facebook, has a track record of emulating successful internet competitors. Instagram's Reels mimicked TikTok's viral video app, and Stories imitated Snapchat's disappearing posts. Meta has indirectly competed with Twitter by attracting high-profile users. However, the release of Threads marks Meta's first foray into directly replicating Twitter's look and feel.
The timing seems propitious for Meta. Since Musk acquired Twitter for $44 billion in October, the company has cut thousands of employees, loosened its content moderation policies and put users and advertisers through a spate of technical challenges. Twitter is hurting financially, too. Advertising revenue at the San Francisco-based company has declined by 50%, Musk said in March, and he recently hired Linda Yaccarino, a NBCUniversal executive, as chief executive officer to try to improve relationships with brands.
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