NEW DELHI :
Search giant Google today announced a new Jobs platforms for users in India. Unlike the job results the company currently shows on Search, this one works within the Google Pay app and is meant for entry-level jobs. It’s aimed at users like food delivery personnel, retail sector executives and more.
While the company has partnered with brands like 24Seven in the retail space, Swiggy and Dunzo in the on-demand delivery space, Fab Hotels in the hospitality space and more. Google says it has 25 partners right now but Caesar Sengupta, General Manager, Payments and Vice President, Next Billion Users at Google confirmed that the company will be opening the platform in future, so that anyone can post jobs on the platform.
It will also be making artificial intelligence (AI) and machine learning (ML)-based job recommendations to users. Sengupta explained users will have to input their job preferences on the platform and Google will recommend jobs based on this. However, this will keep improving as it gains more data on the user based on his/her skills, job history and more.
Jobs is currently available in Delhi/NCR but will be rolling out nationwide soon. The service first started as a standalone app in Bangladesh in September last year, and came to Indonesia in February 2019.
Jobs is part of the new “Spots" feature Google added to Google Pay today. These allow merchants (both online and offline) to build their own experiences on Google Pay. So, a sweet shop can add its full menu to Google Pay, which users can access through a code or by tapping their phone.
With Spots, merchants will be able to create a “Spot Card", which includes a QR code and has an NFC antenna built inside. Tapping the card opens the Google Pay app, displaying the experience that the merchant has built. For instance, MakeMyTrip currently has a Spot that allows customers to book tickets through Google Pay instead of opening the company’s own app.
Google is opening the early access program for Spots today and expects big companies like MakeMyTrip, UrbanClap etc. to build their own Spots. However, Sengupta said smaller merchants will be able to use third parties to get their Spots made. "We'll see how the platform evolved," he added.
According to Google, its payments app Google Pay has 67 million users in India and billions of transactions. Sengupta said that while online is a growing segment, offline is "super important". "The vast majority of payments and commerce, across the world, happens offline. So, if you truly want to digitize India, you have to tap into offline," he added.