Instagram introduces new civic engagement sticker

  • Available through seven phases from 11 April to 19 May, users across India would be able to use the voting sticker on their Instagram stories
  • Tara Anand, known for the strong representation of women in her illustrations, helped Instagram design the sticker

Instagram on Thursday introduced a sticker to represent voting for people across the country to share their excitement around voting on the platform.

Available through seven phases from 11 April to 19 May, users across India would be able to use this sticker on their Instagram stories, sharing their experiences and excitement with friends and family.

Speaking about the new feature, Tara Bedi, Public Policy and Community Outreach Manager, Instagram, India said, “Across the globe, Instagram connects people with the people and things they love and are passionate about. With a community of over 1 billion users, Instagram is now also a space for positive dialogue around important civic matters and discussions around citizenship. The sticker is an easy and expressive way for our community to share that they voted with their communities."

Instagram worked with artist Tara Anand, known for the strong representation of women in her illustrations, to design this custom sticker for Indian elections.

The sticker can be used by opening the camera, taking a proud selfie, tapping the sticker icon and selecting the sticker from the tray. Additionally, once a user taps and clicks on the sticker, they will be directed to the National Voters Services Portal which will help voters find their respective polling locations during the different phases of elections.

Instagram's parent company Facebook Inc. on Monday said it is removing around a million abusive accounts every day using Artificial Intelligence (AI) and Machine Learning (ML). Facebook also said it is working with its family of apps, which includes Instagram and WhatsApp, to make sure the general elections are fair and free from interference—both foreign and domestic.

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