In a bid to rope-in more users without having to worry about the on-device space management and extravagant Internet usage, dating app Tinder is planning to launch its light-weight Tinder Lite app.
A Tinder Lite app would give it access to millions of people who have basic smartphones, limited access to data or both.
As part of an earnings call, Mandy Ginsberg, CEO of Tinder's parent company Match Group, divulged plans for the Tinder Lite app which would be smaller and better-suited to areas where cellular data "comes at a premium", Engadget reported on Saturday.
Even though Ginsberg made no mention of features or a release date other than "soon", she pointed to the Southeast Asian region as high priority where there's an influx of young people into packed cities.
India, which has the largest population of millennials in the world, is also part of Tinder's target. According to information available on public domains, it is estimated that 50 million people worldwide use Tinder.
Several tech companies have made 'Lite' or 'Go' versions of their popular apps available for a large and rapidly growing online user base, especially in India. Google, for instance, offers its lightweight “Go"-branded apps—Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go and Google Assistant Go. Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite and TikTok Lite are some other Lite variants of popular apps.
Match, which is owned by billionaire Barry Diller’s IAC/InterActiveCorp, runs dozens of dating sites like Tinder, OKCupid, Plenty of Fish and Hinge. But the bulk of the company’s earnings gains were fueled by Tinder, which lured in more than 384,000 new subscribers in the quarter. Tinder's paid subscribers jumped 38% year-over-year (YoY) in early 2019.