Active Stocks
Sat May 18 2024 12:49:03
  1. Tata Motors share price
  2. 952.95 0.76%
  1. Power Grid Corporation Of India share price
  2. 316.85 1.12%
  1. Tata Steel share price
  2. 167.90 0.39%
  1. ITC share price
  2. 436.50 -0.02%
  1. State Bank Of India share price
  2. 821.30 0.42%
Business News/ Technology / App News/  Snapchat users can now digitally try on Amazon eyewear products: Here’s how
BackBack

Snapchat users can now digitally try on Amazon eyewear products: Here’s how

Snapchat users can easily access the new Amazon AR shopping feature by finding the new Lenses on the @amazonfashion public profile through Snapchat’s Lens Explorer, the new ‘dress-up tab' and via Snap’s Camera Lens Carousel as well. After discovering the pair of glasses they like, users can tap on a link at the bottom of the display to make a purchase. It will direct them to the Amazon app on their handset to check out.

The launch of the new eyewear collection will comprise of new Shopping Lenses made available across categories like seasonal glasses, sunglasses and reading glasses.Premium
The launch of the new eyewear collection will comprise of new Shopping Lenses made available across categories like seasonal glasses, sunglasses and reading glasses.

Snapchat has partnered with Amazon to provide an augmented reality try-on experience to its users. The e-tailer will now offer Snap users the ability to digitally try on eyewear styles from a range of popular brands. This new collaboration between Amazon Fashion and instant-snap sharing app will offer virtual try-on products from Persol, Maui Jim, Oakley, Ray-Ban, Costa Del Mar and others that have been made available to Snap’s 363 million daily active users, as per the e-commerce giant.

The launch of the new eyewear collection will comprise of new Shopping Lenses made available across categories like seasonal glasses, sunglasses and reading glasses.

The collaboration comes after the followed Snapchat’s investments in AR shopping, where the social media has rolled it a number of upgrades to appeal to brands and retailers. This includes the ability to update product information and pricing in real time, access better analytics and simply create AR shopping lenses, among other offerings.

Other products that have become a part of Snap’s AR Shopping Lenses include MAC Cosmetics, Ultra Beauty, American Eagle, Puma, Chanel, Walmart, LVMH, eyewear brands Goodr and Zenni Optical.

To create the AR shopping experience on Snapchat, the e-commerce company used Snap’s self-service creation system in Lens Web Builder. This allows for AR asset creation by using Amazon’s existing 3D models.

Snapchat users can easily access the new Amazon AR shopping feature by finding the new Lenses on the @amazonfashion public profile through Snapchat’s Lens Explorer, the new ‘dress-up tab' and via Snap’s Camera Lens Carousel as well. After discovering the pair of glasses they like, users can tap on a link at the bottom of the display to make a purchase. It will direct them to the Amazon app on their handset to check out.

To recall, Snapchat had launched a new AR lens which can be used to buy and find Halloween costumes, parties and events.

The instant messaging platform Snapchat allows users to digitally put on special Halloween outfits which are heavily inspired by the current popular programs and movies which have been involved in helping to shape pop culture references.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed - it's all here, just a click away! Login Now!

Catch all the Technology News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
More Less
Published: 05 Nov 2022, 03:34 PM IST
Next Story footLogo
Recommended For You