New Delhi: Music streaming service Spotify is soon going to unveil a new feature, ‘Social Listening’ which will enable people to add music to a real-time playlist.
The feature is first of a kind where multiple users can add to a playlist. One just has to scan the QR-style Spotify Social Listening code, and then anyone can add to the real-time playlist. The new feature could give the app a viral growth, as users could urge others to download Spotify to sync up.
The upcoming feature of Spotify can further increase the competition among other music apps like Apple Music, YouTube Music, Tidal and other competing streaming services. Spotify already offers Collaborative Playlists friends can add to, but Social Listening is designed for real-time sharing.
The music streaming app may expand the feature further to synchronize playback, so that people can hear the same notes at the same time.
The new feature was first noticed by 23-year-old technology blogger, Jane Manchun Wong. She is an app researcher famous for uncovering new features before they launch. In a Twitter post-Wong wrote, “Spotify is working on Social Listening, letting friends control music together with their own devices. Scan Spotify Code or open link for it to begin. For example, I'm listening Spotify right now. Feel free to introduce me to new music."
Social Listening appears in the menu of connected devices and this is how it can be used:
- Users can open it while playing a song beside nearby Wi-Fi and Bluetooth devices. A help screen describes Social Listening as listen to music together.
- First, play a song on the phone and select (connected devices). A code at the bottom of the screen will arrive.
- Next, on another user’s phone, select the same (Connected Devices) icon, tap scan code and point the camera at first user’s code. Now both can control the music together.
- After this, everyone can see the number of people listed in the connected device menu.
The feature is still in its testing period so it might take some time for Spotify to release it to the wider public.
Spotify was launched in India on 27 February 2019. The premium membership for the app is ₹59 onwards per month. Users get access to more than 40 million songs and 3 billion playlists across Indian and international music.
Within a week of its launch, Spotify had touched over one million users in the country giving a tough challenge to other musing streaming apps in the country like JioSaavn, Amazon Music and Gaana.