The race to build an Indian social network10 min read . Updated: 07 Jul 2020, 08:15 AM IST
- With a ban on Chinese apps, 200 mn Indians are looking for a new social media fix. Who will come out on top?
- This burst of excitement will have to come to grips with some real challenges. Building a social network requires deep pockets, an innovative workforce and substantial advertising revenue
NEW DELHI : Over the past three months, home-grown variants of short-video social networking apps have cruised through some unusual times. Border tensions and #BoycottChina campaigns had already resulted in a steady uptick in their user base. And then came the ban on 59 Chinese apps on the evening of 29 June, which targeted TikTok, Helo, Vigo Video and Bigo Live, among others.
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