New Delhi: Dating app Tinder has announced the launch of its new unique in-app user experience, Festival Mode, in India that will help connect festival attendees before they arrive onsite.
The new feature will allow users to add a badge to their profile highlighting their planned festival destination. Thereon, users will be able to match and chat with other users attending the same event before they arrive at the intended destination.
Festival Mode will begin rolling out on Tinder starting today and users will have access to event-specific badges.
After global festivals including EDC Las Vegas, Bonnaroo, British Summer Time and EDC, Orlando, Festival Mode will have its debut in India with Bacardi NH7 Weekender in Pune.
“With Festival Mode, we are introducing an innovative new way for Tinder users to make IRL connections. Tinder is a reflection of its community, and as our members seek new, varied experiences, we are excited to be there to enable more meaningful connections," said Taru Kapoor, GM, Tinder and Match Group.
To activate the Festival Mode, users need to log in to Tinder, look for the Festival Mode card and add to their profile.
Currently available in 190 countries and in 40-plus languages, Tinder was the top-grossing non-gaming app globally in 2018.