Facebook owned Messaging app WhatsApp on Thursday introduced the 'Catalogs' feature for WhatsApp Business app that will allow enterprises to showcase photographs of various products that customers can browse through.

The new feature is being rolled out in countries like Brazil, Germany, India, Indonesia, Mexico, the UK and the US -- is intended to make it easier to learn about the products and services businesses offer, the company said in a statement.

Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.

For each item in its catalog, a business can add information including price, description and product code. WhatsApp hosts these catalogs to save valuable storage space on the phones of both businesses and customers.

The catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil.

The feature had been announced at Facebook's annual developers' meet F8 in May this year.

Close