NEW DELHI : Themed around food, Zomato today entered the video streaming category to compete with the likes of Hotstar, Netflix and Amazon Prime Video with the launch of Zomato Originals. From today, you can see a new "Videos" tab in your Zomato app where content is categorised into genre letting users watch 3-15 minute videos across shows, recipes and 'Sneak Peek' restaurant stories.

"Now Streaming," Zomato said in a tweet today with a trailer of its original shows. Zomato plans to launch 18 shows for the next three months, starting today. The Zomato video experience will have more than 2000 videos that include Zomato Originals, which will be available to stream in India, while 'Sneak Peek' and recipe videos can be accessed anywhere in the world.

"We are constantly looking for new ways to engage our users around food. Most of our users visit the app several times a week. This presents an opportunity to further delight our users using Zomato Originals," Deepinder Goyal, Zomato founder and CEO, said in a statement.

All Zomato Original shows are around food, but with a twist. Comedy, reality, fiction, advice and celebrity interviews will explore food in unique, engaging and entertaining videos.

"We combined all things food with binge-worthy genres and came up with a diverse slate of shows. With shows in both Hindi and English, we hope every corner of India will tune in to Zomato to hone their taste buds," said Durga Raghunath, Senior Vice-President (Growth), Zomato.

Shot primarily in a vertical frame, the videos are ideal for app-based mobile viewing.

Zomato Originals:

Food and You with Sanjeev Kapoor: India’s best-known chef Sanjeev Kapoor presents a 3-minute daily show that breaks myths and changes the way you think about food and your body.

Banake Dikha with Sumukhi Suresh: In this show, stand-up comedian Sumukhi Suresh teaches you how to get the basics right.

Grandmaster Chef with Sahil Shah: Sahil Shah wants to learn age-old recipes from his own grandmother and everyone else’s in town.

Starry meals with Janice: Social media star Janice Sequeira takes a romp across some famous Bollywood kitchens -- Diana Penty, Tapsee Pannu, The Pandey Family, Aditi Rao Hydari, Rajkummar Rao and Armaan Malik.

Dude, where’s the food with Jordindian: There is lazy and then there is ‘Jordindian Lazy’. You’ll never need an excuse to order-in again.

Race Against the App: Neville Shah, Aadar Malik and Kautuk Srivastava are racing against an order, trying to beat the clock to win in this gut-splittingly funny segment.

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