From iPhone Duo to AirPods 5: Check US vs India prices of all new Apple products launched on Sept 9

Apple has adjusted its iPhone pricing hierarchy, introducing significant upward price revisions that cement the brand's ultra-premium positioning in the country.

Written By Arshdeep Kaur
Updated10 Sep 2026, 07:43 AM IST
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Apple Enters Foldable Phone Race With $1,999 iPhone Duo, Takes Aim at Samsung and Huawei

At its “Surprise and Shine” event on September 9, Apple unveiled its next-generation hardware lineup, headlined by the company’s first-ever foldable smartphone—the iPhone Duo.

Alongside this historic debut, Apple announced the premium iPhone 18 Pro series, the health-focused Apple Watch Series 12, the rugged Apple Watch Ultra 4, and a more accessible AirPods 5.

For Indian consumers, the biggest talking point of the keynote is the pricing.

Apple has adjusted its iPhone pricing hierarchy, introducing significant upward price revisions that cement the brand's ultra-premium positioning in the country. While US buyers are seeing a relatively stable pricing structure compared to previous years, Indian buyers will need to stretch their budgets significantly.

Also Read | Watch Apple 2026 event: Live Now; streaming of iPhone 18, Pro Max

Check the starting prices of the newly launched Apple products from the September 9 event:

Apple ProductUS Starting Price (USD)India Starting Price (INR)Availability in India
iPhone Duo (Foldable)$1,999 ₹2,99,900October 23
iPhone 18 Pro$1,199 ₹1,19,900September 18
iPhone 18 Pro Max$1,299 ₹1,29,900September 18
Apple Watch Series 12$399 ₹56,900September 18
Apple Watch Ultra 4$799 ₹1,09,900September 18
AirPods 5 (Base Model)$129 ₹14,900September 18
AirPods 5 (Wireless Charging Case)$149 ₹17,900September 18

Key features of top Apple launches on Sept 9

iPhone Duo

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Apple's new iPhone Duo (Getty Images via AFP)
(Getty Images via AFP)

Apple has officially entered the foldable market with the iPhone Duo, marking the largest design change to its flagship product in history. Designed to fold like a passport, the phone will come in multiple storage configurations up to 2TB.

The steep Indian pricing makes the iPhone Duo the most expensive Apple smartphone ever launched, squarely targeting ultra-premium buyers.

Key features:

  • 7.6-inch internal display when unfolded and a 5.4-inch outer display when folded
  • iOS experiences designed around the foldable form factor
  • A20 Pro chip with advanced thermal management
  • Dual 48MP Fusion camera system
  • Titanium design with a thin foldable profile
  • Can be used in partially folded positions for different use cases

The iPhone Duo will be available in India from October 23, with pre-orders starting October 16. It will also be available in the US from October 23.

Also Read | Apple iPhone Duo: Passport-size foldable is here | Check features, camera, price

iPhone 18 Pro and iPhone 18 Pro Max

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Apple iPhone 18 Pro and Pro Max smartphones (Bloomberg)
(Bloomberg)

The Pro series continues to push the boundaries of performance, housing the brand-new A20 Pro chip built on a cutting-edge 2nm process. Both devices feature a new variable aperture 48MP Fusion Main camera and an upgraded vapour-chamber cooling system.

Key features:

  • 48MP Fusion Main camera with a new variable aperture (up to f/1.48) for enhanced low-light performance and depth control.
  • Powered by the A20 Pro chip and iOS 27, supporting Siri AI and advanced on-device intelligence.
  • Upgraded next-generation vapour chamber offering three times the surface area of the previous generation for superior heat dissipation.
  • Advanced C2 cellular modem for 15% more energy efficiency and significantly faster upload speeds.
  • New texture and grain controls in Photographic Styles for personalised image editing.

Also Read | Apple Upgrade Explained: How does it work for iPhone 18, foldable iPhone Duo?

Apple Watch Series 12 and Ultra 4

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Titanium Apple Watch Series 12 (Bloomberg)
(Bloomberg)

Apple also refreshed its wearables segment, focusing heavily on advanced fitness tracking and rugged utility.

Apple Watch Series 12: Features Apple's most accurate health-sensing system to date for heart rate monitoring.

Apple Watch Ultra 4: The durable, sports-focused smartwatch designed for extreme environments.

AirPods 5

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AirPods5 (AP Photo)
(AP Photo/Jeff Chiu)

The new AirPods 5 finally bring Active Noise Cancellation (ANC) to Apple's open-ear design. This makes them the most affordable entry point from the September event.

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