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Apple event to take place on 13 October (Apple)
Apple event to take place on 13 October (Apple)

Apple 'Hi, Speed' iPhone launch event: Key things to know, where to watch live

  • Apple teased the event's announcement with the tagline 'Hi, speed,' a possible allusion to the far faster speeds that some variations of 5G can deliver
  • The event will be streamed live through the dedicated Apple Events site and on YouTube

Apple is set to host its much-awaited launch event where it is likely to launch its next generation iPhone models, the iPhone 12 today. Several rumours, speculations and credible reports have hinted on the fact that this time, the Cupertino-based electronic giant will unveil at four models of iPhones with 5G support.

We know that as Apple teased the event's announcement with the tagline "Hi, speed," a possible allusion to the far faster speeds that some variations of 5G can deliver.

Apple iPhone event launch: Where and what time to watch live stream

Apple will broadcast the event from its Cupertino, California campus at 10 am Pacific Time, which is 10:30 pm IST on 13 October.

The event will be streamed live through the dedicated Apple Events site and on YouTube.

Apple iPhone launch event: What we know so far

With rumours galore, Apple is likely to bring four iPhone 12 models namely, iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, and the iPhone 12 mini.

Here's a closer look at what analysts expect Apple to announce:

iPhone Pro models:

Starting with last year's iPhone models, Apple forked its iPhone 11 flagship devices into a "Pro" variant that packed more cameras and an upgraded screen starting at a $1,000 while the standard flagship cost $700. Analysts expect a similar split this year, with two next generation iPhone "Pro" models, one of which could feature a larger screen than last year's largest "Max" model. Some analysts expect a 3D camera to assist with features like augmented reality, similar to a sensor that Apple put into some iPad models earlier this year. Both iPhone Pro models are likely to have 5G features.

iPhone flagship phone:

As with the previous year, analysts expect a plain iPhone 12 model that will likely have cheaper screen technology and fewer cameras, but otherwise retain features from the top-of-the-line model such as new same "A14" processor chips. Look for this model to come in only one size, arrive in the middle of Apple's pricing range and be the phone Apple promotes as the right choice for most users.

iPhone Mini:

Apple's iPhones have steadily grown in size since their debut in 2007, and the most recent flagships can strain even the roomiest pants pockets. Fans of phones that can be comfortably used with one hand are stuck with Apple's iPhone SE, whose design harkens back to the 2014 iPhone 6 despite having a newer processor chip.

Analysts this year expect Apple to show a smaller version of its flagship - perhaps called the iPhone 12 Mini - that will have features such as a screen with far smaller bezel but in form factor closer to the iPhone SE.

This model is likely to be Apple's lowest price flagship, but a major question is whether it will support the fastest variant of 5G called millimeter wave. Millimeter wave technology requires new radio chips that drive up the cost of phones - some Android phones with the feature cost more than their other 5G cousins - and take up space inside the phone.

A smaller Homepod

Apple was a late comer to the smart speaker market, launching its HomePod in early 2018, well after rivals Amazon.com Inc and Alphabet Inc's Google had come to dominate the market. Apple has not released an update to the HomePod since then, but analysts expect a smaller, cheaper speaker, possibly called the HomePod Mini, though it is unclear whether Apple will match the $40 price tag for some of Amazon and Google's smallest speakers.

Apple is far from the first phone maker to launch 5G phones. Indeed, nearly all of its rivals such as Samsung Electronics Co Ltd have 5G models on store shelves already. Apple's entrance to the fray is likely to bring fresh attention to the technology, even if US carriers are still years away from rolling out the fastest versions.

With inputs from Reuters


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