Taiwanese electronics maker Asus on Friday globally launched its newest flagship smartphone, the Zenfone 6. Starting at 499 Euros (about 39,000), the smartphone sports an all-display front (sans a notch) and a flip up camera. Apart from the base 6GB/64GB variant, the smartphone comes in 6GB/128GB and 8GB/256GB variants priced at 559 Euros (about 44,000) and Euro 599 (about 47,000) respectively.

This is the most innovative Zenfone in the recent years in terms of design. The Zenfone 6 will compete with the likes of OnePlus 7 Pro, Samsung Galaxy S10e, Pixel 3 and others.

Asus Zenfone 6 is lit by a 6.4-inch NanoEdge display with a resolution of 2340x1080 and 600 nits of peak brightness. The phone is sandwiched by Gorilla Glass on both ends with an aluminium chassis in the middle.

It is powered by Qualcomm’s top-end chipset, the Snapdragon 855 paired with up to 8GB of RAM and 256GB of internal storage. It is backed by a 5,000mAh battery and ships with an 18W Quick Charge 4.0. On the software front, it runs on Zen UI 6 based on Android Pie 9. Asus says its offers near stock Android experience.

Unlike the OnePlus 7 Pro, the Asus Zenfone 6 features a fingerprint sensor on the back.

The Flip Camera module can be used to selfies as well as a rear facing camera. It has two sensors comprising a 48MP+13MP setup. The latter has a 125-degree wide angle lens. The cameras also support Laser AF assist and Dual LED flash.

Another key feature of the Asus Zenfone 6 include dual 5-magnet stereo speakers with dual NxP smartamps that promise to offer superior audio quality than other smartphones in its range. It also comes with dual mics and 3.5mm headphone jack.

The smartphone is expected to be announced in India in the coming weeks.