If the company’s goal is to use Fitbit to augment its devices journey, then it’s possible that the emphasis on data collection will be lower (Bloomberg)
If the company’s goal is to use Fitbit to augment its devices journey, then it’s possible that the emphasis on data collection will be lower (Bloomberg)

Fitbit confirms Google won’t use its health data for ads

  • While it is still unclear how Google will treat Fitbit, the company seems to be destined for the same fate as Nest
  • If the company’s goal is to use Fitbit to augment its devices journey, then it’s possible that the emphasis on data collection will be lower

NEW DELHI : Google rumoured acquisition of Fitbit is now official. The search giant announced the same through a blog post today, triggering a plethora of tweets and posts about how this will allow Google to use Fitbit’s data to sell ads.

However, in a separate press release, the wearables maker confirmed that the health data its users have will not be used by Google for serving ads.

“Consumer trust is paramount to Fitbit. Strong privacy and security guidelines have been part of Fitbit’s DNA since day one, and this will not change. Fitbit will continue to put users in control of their data and will remain transparent about the data it collects and why. The company never sells personal information, and Fitbit health and wellness data will not be used for Google ads," Fitbit said in its release.

This also seems in line with Google’s vision for the company. While it is still unclear how Google will treat Fitbit, the company seems to be destined for the same fate as Nest, the smart home company Google bought earlier.

In his blog post announcing the acquisition, Rick Osterloh, Senior Vice President, Devices and Services for Google, said the company saw this as an opportunity to “invest even more in WearOS as well as introduce Made by Google wearable devices into the market".

That possibly means that a Pixel-branded wearable device will be seen soon enough. Made by Google the part of Google that makes phones like the Pixel 4, 3, 2 and 1, and the Nest-branded smart home devices.

If the company’s goal is to use Fitbit to augment its devices journey, then it’s possible that the emphasis on data collection will be lower. However, the fact that Google can use Fitbit’s reach and brand value in the wearables space to gain more users on its WearOS platform ultimately means it will be getting more user data.

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