Poster of the Infinix HOT8
Poster of the Infinix HOT8

Infinix launches HOT8 smartphone, says its confident of strong festive sales

  • The Infinix HOT8 is priced at 6,999 and comes with 6.52-inch display, 4GB RAM, 64GB internal memory and 5,000mAh battery
  • The company said it hasn't seen a slowdown and it plans to bring out two more devices ahead of Diwali

New Delhi Mobile phone maker Infinix on Wednesday launched its HOT8 smartphone priced at 6,999. It features a 6.52-inch display, 4GB RAM, 64GB internal memory and 5,000mAh battery. It has a triple rear camera setup (13MP 2MP low lighter sensor) and 8MP front camera.

Infinix said it is confident of clocking strong sales in the upcoming festive season, and is strengthening its portfolio to cash in on the demand.

The company plans to bring out two more devices as well as earbuds ahead of Diwali.

"We haven't seen a slowdown. Phones are a daily use item and not a big ticket item where people will delay purchase. Data consumption is growing and we are pretty confident of achieving our target of 50-60 per cent growth in sales this year," Infinix Mobile CEO Anish Kapoor told PTI.

He added that "growth rates may not be as high as previous quarters but the market is still growing".

Kapoor said Infinix is ensuring its lineup of products remains strong and the company - which focusses on the sub 10,000 segment - remains "positive" about the Indian market.

Reports suggest that growth in smartphone sales could slow down in the second half of the year despite the festive season that accounts for a significant share of the sales.

Smartphone shipment in India registered 9.9 per cent year-on-year growth to 36.9 million units in the June 2019 quarter, as per research firm IDC.

Xiaomi led the tally with 28.3 per cent market share, followed by Samsung (25.3 per cent), vivo (15.1 per cent), Oppo (9.7 per cent) and Realme (7.7 per cent), it had said.

Infinix, part of China's Transsion Holdings, competes against players like Xiaomi, Samsung and vivo in the Indian market.

According to IDC, Transsion Holdings - which also offers brands like itel and TECNO in India - had 4.5 per cent share of the total smartphone shipment in 2018 with 6.4 million units.


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