
Mark Zuckerberg-led Meta Platforms released its latest smart glass, the Meta Ray-Ban Display on September 17. This is the company's first version with a built-in screen and according to chief technology officer Andrew Bosworth, “the first serious product” in the segment, according to report by Bloomberg.
The aim he said is to offload some functionality from what people expect on their phones into their eye wear or AI glasses. “This feels like the kind of thing where you can start to keep your phone in your pocket more and more throughout the day,” Bosworth said, adding that while phones won't disappear, glasses offer a more convenient way to access its most popular features.
Priced at $799 (about ₹70,402), the new glasses will go on sale September 30 and will include the wristband. At launch, Meta is steering buyers to retail stores for proper fitting and onboarding before eventually selling the glasses online.
Meta is offering two sizes and two color options: black and a brown shade called sand.
They will be sold by Ray-Ban, Lenscrafters International Inc., Best Buy Co. and a limited number of Verizon Communications Inc. locations.
The report noted that this launch is a key part of Meta’s effort to build its own consumer technology ecosystem, similar to Apple and Alphabet.
Bosworth told the publication that Meta expects to sell over 1,00,000 units of the display glasses by the end of next year and expects the company to sell every unit it makes.
“We really feel like we’ve captured something, a zeitgeist, at the right time with the AI boom coming. We really wanted to bias these in favour of the people who are going to actually put them on and use them, rather than technology enthusiasts who may buy them just to have and not really use them,” Bosworth added.
Alex Himel, who leads the glasses work under Bosworth, said in a separate interview that he believes AI glasses will gain “mainstream traction” by the end of the decade.
(With inputs from Bloomberg)