Korean electronics major Samsung is going big on India with its emphasis on mid-range and budget devices. It has already launched a slew of such devices in its newly formed M-series and A-series. The two series have together smartphones spanning between ₹7,000 and ₹35,000.
It is likely that Samsung will launch the much-awaited Galaxy M40 smartphone early next month for nearly ₹25,000 in India. This will make it the most valuable M-series device.
Featuring a Qualcomm Snapdragon processor and a triple camera system, the Galaxy M40 is set to be the most powerful offering in the series, industry sources told IANS on Monday.
Other rumours suggest that the smartphone will come with up to 6GB RAM, 64GB internal storage along with expandable storage (up to 512GB) via a microSD card.
The first three Galaxy M smartphones — Galaxy M10, M20 and M30 — are powered by Samsung's in-house Exynos processors.
Samsung is also likely to introduce some flagship features on Galaxy M40, starting with the Infinity-O display, a technology that's currently found on the South Korean tech giant's flagship S10 series. It might also come with a triple camera setup, similar to the one found in the Galaxy A70.
The #OMG campaign that Samsung has launched is linked to the upcoming release of the Galaxy M40, the sources said.
Samsung India launched Galaxy M30 in two storage variants in February, starting at ₹14,990. M30's 6GB+128GB variant was priced at ₹17,990 and the 4GB+64GB variant was available for ₹14,990.
Samsung launched the Galaxy M10 and M20 smartphones in January.
With inputs from IANS.