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Business News/ Technology / Gadgets/  Samsung launches its Made-in-India OLED TV range, price starts at 1,69,990

Expanding its smart TV range in India, Samsung has launched Made-in-India OLED TV series with Neural Quantum Processor 4K. The new Samsung OLED TV range consists of two series S95C and S90C. Both series come in three sizes 77-inch, 65-inch and 55-inch starting from 1,69,990. 

The new Made-in-India Samsung OLED TV range can be purchased via leading retail stores across India, and online via Consumers can get up to 20% cashback on select bank credit cards and can also avail easy EMIs starting at 2,990. All OLED smart TV models come with a 2-year warranty.

Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India said “We are pushing the boundaries of innovation with our new range of OLED TVs. We have made OLED TVs better by combining Neural Quantum Processor 4K with OLED panels to deliver outstanding picture quality. The launch of new OLED TVs will enable us to further strengthen our leadership in the premium TV market."

As mentioned above, Samsung OLED TVs are powered by Neural Quantum Processor 4K for an ultimate entertainment experience that delivers incredible detail and unbelievable screen brightness. The processor utilises AI-based algorithms to analyze content on a scene-by-scene basis, and HDR OLED+ optimises each frame so that you can enjoy exceptional details.

Samsung says that the new OLED TVs are the world’s first OLED TVs to be validated by PANTONE with accurate expression of 2,030 Pantone colors and 110 skin tone shades. There is an intelligent EyeComfort Mode that adjusts the brightness level depending on the surrounding light.

To enhance audio performance, the Samsung OLED TV range is equipped with wireless Dolby Atmos and OTS+ enabling sound. It features an Infinity One Design that lets consumers dive into their favorite movies, shows, sport or gaming with edge-to-edge picture. The TVs come with attachable one connect box that helps consumers go clutter-free. 

Samsung OLED TVs come with solar-powered remote having minimalistic keys. The remote is completely battery-free and can even be charged with indoor lighting or electromagnetic waves that are generated from various home devices such as WiFi routers.

Gaming features include Motion Xcelerator Turbo Pro for high-velocity gaming and 144Hz refresh rate along with Game Bar, Mini Map Zoom, and Virtual Aim Point, among others. The new range comes with a built-in IoT hub with calm onboarding feature and IoT-enabled sensors for light and sound. 

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Updated: 01 Jun 2023, 03:33 PM IST
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