Seoul: Samsung may be facing severe competition from rival Huawei, but that is no stopping the South Korean giant from retaining its hold on the global market.
In a recent interview, Samsung CEO DJ Koh said that the company has led the smartphone market for the past 10 years and will continue to do so for the next 10 years, Digital Trends reports.
Koh also stressed that the company will continue to hold the top position by innovating and creating new mobile experiences.
His comments arrive after the president of Huawei Business Group, Richard Yu, laid out goals of making Huawei as the world's number one smartphone manufacturer.
Samsung accounted for 18% global market share followed by Apple at 17% and Huawei at 15%, according to Counterpoint Research data at the end of 2018.
Samsung has been pushing devices in the mid-range smartphone segment lately, which is currently dominated primarily by Chinese players like Xiaomi, Oppo, Vivo and Realme.
This year alone, Samsung has launched seven new devices altogether in the mid-range and budget segments under the new Galaxy M-series and the recently revamped Galaxy A-series.
Koh, at the Indian launch of Samsung Galaxy M last month, said he was confident of regaining top spot in volume terms in India. He noted that Samsung is heavily invested in the Indian market with its largest mobile manufacturing facility and experience centre located in the country.
The Korean chaebol launched new devices in its recently revamped Galaxy A-series on Wednesday at an event in Bangkok. The Galaxy A80 is a high-end smartphone offering that comes with a rotating camera and bezel-less display, while the Galaxy A70 is a mid-range smartphone with a massive battery and reasonably powerful specifications.
With inputs from ANI.