NEW DELHI : Imagine ordering a smartphone online and the company's managing director driving all the way to your home to deliver it personally! Each time a new Xiaomi device is launched, the company's vice president and India managing director Manu Kumar Jain gives it a personal touch by hand delivering them for a few customers.

"Every time we launch a new device, I enjoy hand-delivering few units myself. It helps me interact with our users and get personal feedback," Jain said in a post on social networking forum LinkedIn.

Recently, he delivered a Redmi Note 8 Pro handset to Yugandhar Reddy, a die-hard fan of Mi products. It was Reddy's fourth phone from the Xiaomi stable. In the past, he has bought POCO F1 for himself, Redmi Note 7 Pro for his wife, Mi A3 for his mother, and now Redmi Note 8 Pro for his father.

"Was touched to meet the entire Mi Fan family and their love towards Xiaomi. Thank you guys," Jain said.

Xiaomi, which began its India operations in 2014, has quickly dominated the India smartphone market with a 26% share, according to a latest report by tech research firm Counterpoint.

"Its shipments grew 7% YoY driven by good performance of its models in the online segment. Redmi 7A, Redmi Note 7 Pro and Redmi Note 7S were the best performing smartphones for the brand," the report said.

Xiaomi is known to sell the bulk of its smartphones online through e-commerce portals like Amazon and Flipkart besides its own where it is running a smartphone sale from October 26-29. To expand its retail network, the Chinese smartphone player plans to open 10,000 stores in India by mid-2020 from over 6,000 stores currently.