Metaverse Mania Cools for Many, but Not for Marketers

6 min read 08 Apr 2023, 03:28 PM IST The Wall Street Journal

Marketing executives still say they will spend more on the metaverse this year even as some consumers and tech companies lose interest in the concept

Many marketers build their metaverse campaigns largely to raise awareness or improve consumer perceptions of their brands. (File Photo: Bloomberg)

Even while some of the metaverse’s biggest proponents are scaling back or shutting down spending on their visions for virtual worlds, many marketers are standing firm.

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Metaverse Mania Cools for Many, but Not for Marketers

Marketing executives still say they will spend more on the metaverse this year even as some consumers and tech companies lose interest in the concept

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