Netflix’s password sharing will end, confirms new CEO
As per Peters, the video streaming platform will not sacrifice consumer experience, even after rolling out the controlled password sharing as it will be a graduated approach. He added that the majority of users who do not pay for Netflix but use it will have to eventually pay for the content.
Netflix, a video streaming platform, confirmed to end password sharing this year and plans to introduce an advertising supported tier for the company. Recently, the new Co-Chief Executive Officers (CEO) Greg Peters and Ted Sarandos have provided more details on the end of password sharing in an interview with Bloomberg.