Home >Technology >News >After Mumbai, Google to now launch Delhi cloud region

MUMBAI : Google will open a Delhi cloud region, it announced on Thursday. This will be the company’s second cloud region in India since it launched the Mumbai region in 2017.

With these initiatives, Google cloud aims to brand itself into the preferred cloud ecosystem across enterprise and small and medium businesses, where rivals Microsoft Azure and Amazon Web Services (AWS) have a first-mover advantage.

Google’s existing network has eight cloud regions in the Asia-Pacific, and 22 regions globally. A region is a specific geographical location where users can deploy cloud resources.

The company is working towards building a stronger brand perception as well to complement its suite of offerings, Rick Harshman, Google Cloud Asia-Pacific managing director, said during an exclusive interaction.

“We have to earn our stripes (brand) and we are working towards that," Harshman said. “You will continue to see us not only across the cloud summits, but also across industry-specific engagements. This year is already shaping up to be a great year for Google Cloud in India, and we look forward to helping businesses and governments solve their most complex challenges and create value for years to come."

The Google Cloud business reported 53% sales growth in 2019 and has an annualized revenue run rate of $10 billion. The growth rate of infrastructure and platform services, Google Cloud Platform (GCP), is discernibly higher than that of overall Google Cloud, said the company.

Google Cloud’s revenue also includes contributions from G Suite, the company’s productivity applications, but competes with some of Microsoft Office’s offerings like Outlook. G Suite is a set of apps, including Gmail, Docs, Drive and Calendar, designed with real-time collaboration and machine intelligence.

Microsoft is a preferred choice for several C-level executives because of its enterprise presence globally and in India, according to cloud ecosystem analysts. However, AWS offers a larger variety of service offerings, which makes it popular with the digital ecosystem. Google Cloud, on the other hand, has a reach across open source technology adopters.

GCP regions are the cornerstone of Google’s cloud infrastructure and boasts customers such as Flipkart, IndiaMart, ICICI Bank, L&T Finance, NoBroker, LIC, HDFC Life, Bharti Airtel, Star India, Tata Steel and Royal Enfield. It delivers high-performing, secure, low latency, cloud-based services.

Projected to launch in 2021, the Delhi cloud region will have three zones to protect against service disruptions.

In India, the cloud provider has witnessed major cloud adoption across digital native companies in the media and entertainment sectors, said Harshman. “It’s still early days across all cloud providers with (sectors such as) manufacturing and financial services. There are perceived barriers around complexity of migrating legacy applications and data to the cloud, as well as regulatory concerns here."

Recently, Bharti Airtel and Google Cloud had announced a partnership to offer G Suite to small and medium businesses (SMBs) in India, as part of its integrated information and communication technology portfolio. The initiative has already seen interest from thousands of SMBs, said Harshman.

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