Amazon Great Indian Festival sale registered orders from 99.7% pin codes in October
1 min read 31 Oct 2021, 05:45 PM ISTPrime members from 98.7% pin codes of India shopped during the festive season 3 out of 5 signups on Prime came from beyond metro cities like Nalgonda, Chandrapur, Alwar, Hassan, Bijnor, Malda and Itanagar.
PremiumAmazon Great Indian Festival (GIF) sale began on 2 October and the one-month festive sales have finally concluded for the month of October. The GIF will continue till 2 November. The e-commerce giant has revealed some statistics about the sale.
Here are the some of highlights Great Indian Festival revealed by the e-commerce company:
- Customers from 99.7% pin codes shopped during the month-long celebrations.
- 79% of new customers came from tier 2 & 3 towns like Ernakulam, Guntur, Krishna, Godavari and more.
- Prime members from 98.7% pin codes of India shopped during the festive season
- 3 out of 5 signups on Prime came from beyond metro cities like Nalgonda, Chandrapur, Alwar, Hassan, Bijnor, Malda and Itanagar.
- 1 out of 2 Prime members who shopped during the festive season were from tier 2 & 3 towns
- Amazon India claims that local sellers on the platform clocked a 2x spike and sold over 10 products every minute.
- Top performing sellers under the Local Shops on Amazon program include SMILE- BOX, Liteon Bangalore, HomeUPS Chennai (Kitchen- Inverters & Batteries), Peps Industries (Mattress) and E-Sales India (Washing Machine, Refrigerator, AC, TV).
- Most popular products from Local shops sellers include Front load washing machines, Refrigerators, LED TV’s, Inverter Batteries, Dish-washers, Soap dispensers, JK Copier Paper and organic rock salt.
- Most popular categories from Local Shops on Amazon include major appliances, kitchen, home entertainment (TV’s), furniture, home, lawn & garden, grocery.
Smartphone sales
- Over 84% of mid-range segment of smartphones bought on Amazon.in were 5G ready
- Amazon claims that over 10 lakh customers purchased a smartphone on Amazon.in for the first time.
Other Gadgets
- During the sale, Amazon claims that more than 120 audio products were purchased every minute.
- Vlogging cameras and tripods gained popularity
- Smart security cameras also gained traction among buyers
- 5 routers/ extenders were bought every minute during the festive season and over 10 storage device every minute.
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Updated: 31 Oct 2021, 06:14 PM IST
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