Home / Technology / News /  Amazon Great Indian Festival sale registered orders from 99.7% pin codes in October

Amazon Great Indian Festival (GIF) sale began on 2 October and the one-month festive sales have finally concluded for the month of October. The GIF will continue till 2 November. The e-commerce giant has revealed some statistics about the sale. 

Here are the some of highlights Great Indian Festival revealed by the e-commerce company: 

  • Customers from 99.7% pin codes shopped during the month-long celebrations.
  • 79% of new customers came from tier 2 & 3 towns like Ernakulam, Guntur, Krishna, Godavari and more.
  • Prime members from 98.7% pin codes of India shopped during the festive season
  • 3 out of 5 signups on Prime came from beyond metro cities like Nalgonda, Chandrapur, Alwar, Hassan, Bijnor, Malda and Itanagar.
  • 1 out of 2 Prime members who shopped during the festive season were from tier 2 & 3 towns
  • Amazon India claims that local sellers on the platform clocked a 2x spike and sold over 10 products every minute.
  • Top performing sellers under the Local Shops on Amazon program include SMILE- BOX, Liteon Bangalore, HomeUPS Chennai (Kitchen- Inverters & Batteries), Peps Industries (Mattress) and E-Sales India (Washing Machine, Refrigerator, AC, TV).
  • Most popular products from Local shops sellers include Front load washing machines, Refrigerators, LED TV’s, Inverter Batteries, Dish-washers, Soap dispensers, JK Copier Paper and organic rock salt.
  • Most popular categories from Local Shops on Amazon include major appliances, kitchen, home entertainment (TV’s), furniture, home, lawn & garden, grocery.

Smartphone sales

  • Over 84% of mid-range segment of smartphones bought on Amazon.in were 5G ready
  • Amazon claims that over 10 lakh customers purchased a smartphone on Amazon.in for the first time.

Other Gadgets 

  • During the sale, Amazon claims that more than 120 audio products were purchased every minute.
  • Vlogging cameras and tripods gained popularity
  • Smart security cameras also gained traction among buyers
  • 5 routers/ extenders were bought every minute during the festive season and over 10 storage device every minute.

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