Amid pandemic, YouTube's TV-based views skyrocket, paving way for ad push1 min read 08 May 2020, 12:30 AM IST
In March, hours watched across the globe increased by 80% compared with the same period a year earlier, YouTube said
Marketers on YouTube will now be able to access consumer surveys from YouTube’s TV viewers and run more commercial formats, such as skippable ads
People stuck at home during Covid-19 lockdowns are watching way more YouTube on their televisions. The company is trying to persuade advertisers to join them.
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