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Business News/ Technology / News/  Apple drops prices of older iPhones, iPhone XR and Watch Series 3. Check latest rates
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Apple drops prices of older iPhones, iPhone XR and Watch Series 3. Check latest rates

Apple iPhone XR saw a price drop of ₹27,000 in India
  • The older iPhone models such as Apple iPhone XR, Apple iPhone XS, Apple iPhone 8, Apple iPhone 8 Plus received a price cut
  • Apple iPhone XR is one of the best selling models of Cupertino based phone maker. Photo: ReutersPremium
    Apple iPhone XR is one of the best selling models of Cupertino based phone maker. Photo: Reuters

    Ahead of the festive season, Apple has slashed the price of iPhone XR, iPhone XS in India. Cupertino-based smartphone maker unveiled iPhone 11 at a starting price of 64,900 on September 10. Following the launch of iPhone 11 series, Apple has dropped the prices of several older iPhone models and Apple watches in the country.

    Apple's recent price drop on older iPhone models are in the range of 10-30%. Among the older models, Apple iPhone XR, Apple iPhone XS and Apple iPhone XS Max — that were launched last year — received a massive price cut.

    Apple iPhone XR saw a price drop of 27,000 in India. The 64 GB version of Apple iPhone XR is now available at 49,900. It was launched at 76,900 last year in India. The 128GB variant of Apple iPhone XR will be priced at 54,900. Apple iPhone XR was priced at 81,900 when it was launched in 2018.

    The base model of Apple iPhone XS 64GB is priced at 89,900 after a drop of 11,000 in India. Apple iPhone XS 256GB will now be available at 1,03,900.

    "Coupled with a smart pricing for the new and old iPhone ranges, I believe this will enable Apple to maintain its premium brand and continue to grow its installed base of devices," Thomas Husson, Vice President & Principal Analyst at Forrester told IANS.

    The older iPhone models like iPhone 8, iPhone 8 Plus also received a price cut this time. Apple iPhone 8 64GB variant is available at 39,900 while iPhone 8 Plus 64GB will cost 49,900 from now on.

    Similarly, Apple dropped the price of different versions of iPhone 7 and iPhone 7Plus. Apple iPhone 7 32 GB is priced at 29,900 after the recent slash, whereas Apple iPhone 7 128 GB will be available at 34,900. Apple iPhone 7Plus 32GB will cost 37,900 and Apple iPhone 7Plus 128 GB is now available at 42,900.

    Apple has also cut the price of Apple Watch Series 3. It is available at 20,900.

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    Published: 13 Sep 2019, 12:42 PM IST
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