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Business News/ Technology / News/  Apple expected to bring AI features on-device along with iOS 18: What it means for users

Apple expected to bring AI features on-device along with iOS 18: What it means for users

Apple plans to introduce advanced AI features for iPhones at WWDC 2024, potentially processing them locally for improved privacy. However, executing complex AI tasks on devices poses technical challenges despite enhancing data security.

For representation purposes only. (AFP)Premium
For representation purposes only. (AFP)

Apple is reportedly gearing up for a major update to its iPhone lineup with the upcoming iOS 18 release. A recent report suggests that the tech giant is set to introduce advanced artificial intelligence (AI) features for its smartphones during the Worldwide Developers Conference (WWDC) 2024, expected to take place in June. What's intriguing is that Apple may opt to implement these AI capabilities directly on the device, rather than relying on cloud-based processing.

According to insights shared in Bloomberg's Mark Gurman's Power On newsletter, Apple is leaning towards making the majority, if not all, of its AI features locally available and processed on-device. This approach could have significant implications, both positive and negative, depending on Apple's execution of these AI features.

On the positive side, local processing of AI features enhances user privacy and data security. By keeping data within the confines of the user's iPhone, there is minimal risk of sensitive information being shared with third parties. This move could bolster the security of the device and alleviate concerns about privacy breaches.

However, there are notable challenges associated with processing AI tasks locally on smartphones. Unlike conventional device operations, AI computations demand substantial processing power. 

While modern smartphones are equipped with specialized components like AI processors, executing complex algorithms directly on the device remains a formidable task. This complexity is highlighted by Samsung's approach, where users are given the option to choose between running certain AI features locally or leveraging server-based processing.

Apple's potential shift towards locally processing AI features on iPhones could signify the tech giant’s move as the next step towards enhancing the user's privacy and data security. Nevertheless, overcoming the technical hurdles associated with on-device AI processing will be crucial for delivering an efficient user experience. Stay tuned for further updates on Apple's plans for integrating AI capabilities into its iPhone ecosystem at WWDC 2024.



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Published: 15 Apr 2024, 05:19 PM IST
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