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Business News/ Technology / News/  Apple event highlights: iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max are here

Apple event highlights: iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max are here

Apple has unveiled the iPhone 11-series. Here are the highlights the Apple Special Event where the 2019 iPhones were launched

Prices of the 2019 iPhones.Premium
Prices of the 2019 iPhones.

The wait for the next generation of Apple's iPhones is over, as one of the most anticipated smartphone series of the year has been launched. The 'Apple Special Event' took place Tuesday at the Steve Jobs Auditorium, Cupertino, California. Apple took the wraps off three new iPhones this year—the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Here are the highlights from the Apple Special Event:

— iPhone 11 Pro, 11 Pro Max: Prices

iPhone 11 Pro: $999 (about 72,000)

iPhone 11 Pro Max: $1,099 (about 80,000)

They will go on sale starting 20 September in the US.

— iPhone 11 Pro: Camera

iPhone 11 Pro has a triple-camera setup of 12-megapixel wide angle lens, 12-megapixel telephoto lens and 12-megapixel ultra wide angle lens. It comes with up to 2x optical zoom. It can allow rolling two cameras rolling simultaneously in 4k and allow Pro-level video editing on Filmic Pro, allowing live selection of shots. On a smartphone. That's nuts!

— iPhone 11 Pro, Pro Max unveiled

'This is the first Pro iPhone, so that professionals can depend on getting work done with it,' says Phil Schiller about the iPhone 11 Pro.

The phones will come with Dolby Vision and Dolby Atmos. Apple is calling its display the Super Retina XDR display. The iPhone 11 Pro has two display sizes — 5.8 inches and 6.5 inches.

The A13 Bionic can do a trillion operations in a second, and this makes it the "best CPU for machine learning".

It comes with a 18W super-fast charger. The Pro variant can provide four hours more battery backup than a XS and the Pro Max variant can provide five hours more than a XS Max. No battery capacity information.

iPhone 11 Pro
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iPhone 11 Pro

— iPhone 11 pricing

The Apple iPhone 11 is priced at $699 (about 50,300), at par with the iPhone XR launched last year.

— A13 Bionic

'A13 Bionic is the fastest CPU and GPU in a smartphone,' says Cayenne, an Apple employee.

— iPhone 11 unveiled!

The renders were right, that square module will stay. It will come in six colours. Comes with spacial audio and Dolby Atmos. The rear facing camera module will consist of a 12MP wide angle camera with f/1.8 aperture and a 12MP ultra angle camera with f/1.4 aperture. Major emphasis on 2x optical zoom out, and not zoom in. It will maintain the LCD Liquid Retina display of the XR. It has a 12MP true depth camera, with a wide angle sensor. It can shoot 4k in 60FPS and even slo-mo (Apple calls this slo-fie).

Apple says the iPhone 11 will get an hour's worth of extra battery life, no battery capacity.

This is the 'iPhone 11R' everyone was talking about.

First look at iPhone 11
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First look at iPhone 11

— Apple Watch 5th Gen: $399 Non-cellular/$499 cellular

What's new?

Apple says it comes with an always-on display while maintaining an 18 hour battery life. It now has a compass to give better directions while navigating. Apple has beefed up the safety features of the Watch by adding international emergency calling and bettering fall detection. It has introduced a new Titanium finish and ceramic finish of the watch and some new stainless steel straps. There are also Nike and Hermes models. Goes on sale 20 September.

The 5th Gen Apple Watch
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The 5th Gen Apple Watch

—Apple wants you to sign up for Apple Research app

Apple wants you to sign up for the Apple Research app to let Apple gather data about things like Women's health, hearing and heart & movement. Apple has placed major emphasis on security and privacy.

— 7th Gen iPad launched

New features include a larger 10.2-inch Retina display, A10 Fusion chip and iPad Pro-like smart connector to use Apple's keyboard accessories. It supports Apple Pencil now. Prices start $329. It goes on sale starting 30 September.

Greg Jozwiak takes the stage to unveil the new 7th gen iPad
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Greg Jozwiak takes the stage to unveil the new 7th gen iPad

— Tim Cook announces Apple TV

Apple announced original shows including The Morning Show starring Jennifer Aniston and Steve Carrel and See starring Jason Mamoa. The service will go live on 1 November in over 100 country and it is priced at $4.99 a month as well. New iPhones, iPad, Apple TV will come with one year of Apple TV Plus.

— Apple Arcade pricing and availability

Apple Arcade is priced at $4.99 and will go live on 19 September.

— Cook opens with Apple Arcade

The cross-platform game subscription service has launched 100 new games. It has announced a partnership with gaming studios including Konami, Annapurna Studios and Capcom.

Demonstration of an Apple Arcade in partnership with Konami.
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Demonstration of an Apple Arcade in partnership with Konami.

— The Apple Special Event is a go!

Apple CEO Tim Cook has taken the stage.

— Event to start any moment now

The wait is almost over... Tim Cook will take the stage to introduce the 2019 iPhones to the world any moment now.

— Attendees post their first images from the event

— Visitors start pouring in the Steve Jobs Auditorium

The venue of the Apple Special Event has thrown open the gates to let attendees in. Here are the first visuals from the iPhone launch.

Photo: AP
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Photo: AP

— Offers and availability of 2019 iPhones in India

Apple's recent partnership with Apple might mean that the smartphones would be available through the platform with discounts and cashbacks. Further, media reports suggest that the new iPhones might make their way to India on 20 September.

— Last-minute leaks suggest...

A picture leaked on Chinese social media site Weibo reveals the full naming and pricing of the new iPhones. According to it, the iPhone 11R might be called the iPhone 11 and the other two phones might be named as the iPhone 11 Pro and iPhone 11 Pro Max. Since this is not an official declaration by Apple, we suggest you to take this information with a grain of salt.

A leaked image showing naming and pricing of 2019 iPhones.
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A leaked image showing naming and pricing of 2019 iPhones.

— Apple’s online store goes down ahead of launch

Apple tracking website MacRumours tweeted that Apple's online store wasn't working quite right just ahead of the Special Event.

— Tim Cook says 'good morning!' from Cupertino

— The fate of reverse wireless charging in 2019 iPhones

Apple-tracking analyst Ming-Chi Kuo has reportedly said in his latest note today that the much anticipated feature might not make it to the 2019 iPhones as its "charging efficiency may not meet Apple's requirements." The feature would have let users wirelessly charge Apple accessories including Apple AirPods and Apple Watch simply by placing them at the back of the new iPhones. This feature was first introduced in the Huawei Mate 20 Pro, that was launched year, and then it made its way to the Samsung Galaxy S10-series.

— Here's where you can watch the live stream

Apple will break the tradition of broadcasting the iPhone launch event solely on its website this year—it will also live stream the event on YouTube. You can view the live stream, that commences at 10:30 pm IST, by clicking on the links above or just hitting play on the embedded live stream video below.

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Published: 10 Sep 2019, 09:43 PM IST
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