At Apple Inc., simplicity no longer sells.
Apple’s new iPhones aim high and wide Premium FILE PHOTO: An Apple logo is seen next to logos of Huawei at a smartphone store in Beijing, China August 11, 2020. Picture taken August 11, 2020. REUTERS/Tingshu Wang/File Photo (REUTERS) 2 min read . Updated: 14 Oct 2020, 11:17 AM IST Dan Gallagher, The Wall Street Journal Largest array yet of new iPhones reflects an aggressive pricing bet on 5G