FILE - In this March 25, 2019, file photo, from left, Steve Carell, Reese Witherspoon and Jennifer Aniston speak at the Steve Jobs Theater in Cupertino, Calif. Apple is offering a first look at its web television series “The Morning Show.” It posted a teaser of the show, which stars Reese Witherspoon, Jennifer Aniston and Steve Carell. The drama seeks to give a behind-the-scenes view of early-morning TV. “The Morning Show” will debut this fall on AppleTV+. (AP Photo/Tony Avelar)
FILE - In this March 25, 2019, file photo, from left, Steve Carell, Reese Witherspoon and Jennifer Aniston speak at the Steve Jobs Theater in Cupertino, Calif. Apple is offering a first look at its web television series “The Morning Show.” It posted a teaser of the show, which stars Reese Witherspoon, Jennifer Aniston and Steve Carell. The drama seeks to give a behind-the-scenes view of early-morning TV. “The Morning Show” will debut this fall on AppleTV+. (AP Photo/Tony Avelar)

Apple to pump in $6 billion to compete with Amazon, Netflix

  • Apple has committed $6 billion to its original TV shows and movies budget for its upcoming Apple TV service
  • "The Morning Show", featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, has cost Apple hundreds of millions of dollars

San Francisco: In a bid to give over-the-top streaming services from Netflix, HBO, Amazon and Hulu a run for their money, Apple has committed $6 billion to its original TV shows and movies budget for its upcoming Apple TV service, according to a new report from the Financial Times.

This is a huge jump in Apple's budget for original shows as the company earlier set aside $1 billion for bringing renowned creators and actors to its platform, The Verge reported on Monday.

One comedy-drama called "The Morning Show", featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, has cost Apple hundreds of millions of dollars, said the report quoting the FT.

Apple announced its TV service at an event in March. The on-demand subscription service will come with brand new programming from the world's celebrated artists including Oprah Winfrey, Steven Spielberg, Apple said.

While the company announced that the service will start rolling out from autumn this year, it did not disclose any exact release date or price for the service.

The FT report indicates that Apple may release it before Disney launches on November 12.


This story has been published from a wire agency feed without modifications to the text.

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