Apple TV+ undercuts rivals but still faces a tough task in India4 min read 11 Sep 2019, 02:58 PM IST
The Apple TV+ library does not have a lot to offer the mass Indian consumer at the moment
Apple accounts for only 1.6% of the smartphone market in India, where smart TVs comprise 30% of all television sales
New Delhi: Apple’s foray into the global content business may be easier visualized than done, at least as far as the Indian market is concerned. The California-based company that announced its new streaming service Apple TV+ on Tuesday, scheduled to hit screens on 1 November, is a late entrant to the already crowded OTT (over-the-top, as it is called in India) video market. India is currently home to more than 30 platforms, including US services such as Netflix and Amazon Prime Video, and a range of home-grown services such as Hotstar, ZEE5, ALTBalaji and Voot.
Select your Category