Apple WWDC 2023: What Bog Iger and Hideo Kojima’s appearances at WWDC says about Apple’s future plans3 min read 06 Jun 2023, 07:00 AM IST
Disney CEO Bob Iger and game maker Hideo Kojima made appearances at Apple's 2023 Worldwide Developer Conference (WWDC), hinting at the future of computing driven by powerful chips and headsets.
Will anyone really buy the Vision Pro at $3,499?
On the other hand, Iger’s appearance is simpler to decipher. Apple emphasized on how the Vision Pro helps watch movies in a new ‘immersive’ manner multiple times during the product’s reveal, and Iger’s the one to supply those movies, with titles like Avengers in his bag.
It doesn’t end there though. A partnership with a company as big as Disney is exactly the kind of thing that Meta hasn’t been able to get, despite being more than a year ahead of Apple in the mixed and virtual reality (metaverse, if you will) game.
Iger showed an episode of What If, where the viewer seems to wear a magical bracelet that gives them some sort of power within the show. Another demo seemed to put the viewer on an alien planet (likely Tatooine) as they watched an episode of a Star Wars spin-off. According to Iger, a headset of this kind will allow Disney to provide “deeply personal experiences" that weren’t possible earlier.
Iger and Kojima represent two of the largest industries in the world — movies and video games. Apple’s Services revenue hit $20.9 billion in the quarter ended April 2023, slightly higher than the $20.8 billion in the quarter before. Kojima and Iger’s appearances are a sign that despite the new chips and headsets, Apple’s focus firmly remains on earning from these services in future.
Follow Mint's entire Apple WWDC 2023 coverage here.
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