Active Stocks
Fri Jul 19 2024 15:43:47
  1. Tata Steel share price
  2. 157.75 -5.17%
  1. NTPC share price
  2. 364.50 -3.51%
  1. Infosys share price
  2. 1,792.85 1.92%
  1. Power Grid Corporation Of India share price
  2. 332.20 -2.58%
  1. ITC share price
  2. 474.30 0.89%
Business News/ Technology / News/  Apple’s fight over apple images: Why the tech company may force a 111-year old fruit company to change its logo
BackBack

Apple’s fight over apple images: Why the tech company may force a 111-year old fruit company to change its logo

Apple seeks IPR for images of actual apples in Switzerland, which could result in Fruit Union Suisse losing its logo. The Swiss association promotes the interests of Swiss fruit growers.

Fruit Union Suisse is a 111-year old Swiss association that promotes the interests of Swiss fruit growers. Its logo has a full red apple with a white cross on it.Premium
Fruit Union Suisse is a 111-year old Swiss association that promotes the interests of Swiss fruit growers. Its logo has a full red apple with a white cross on it.

Apple is reportedly trying to gain intellectual property rights (IPR) to images of actual apples in Switzerland. As per a report by Wired UK, the US tech giant, if successful in its attempt will result in forcing Fruit Union Suisse to lose its logo. 

For those unaware, Fruit Union Suisse is a 111-year old Swiss association that promotes the interests of Swiss fruit growers. Its logo has a full red apple with a white cross on it. Compared with the iPhone maker’s logo, it is highly unlikely to be mistaken for an Apple logo.

The report quotes Fruit Union Suisse director Jimmy Mariéthoz saying "We have a hard time understanding this [case with Apple], because it's not like they're trying to protect their bitten apple. Their objective here is really to own the rights to an actual apple, which, for us, is something that is really almost universal... that should be free for everyone to use."

As per the report, Apple first tried to secure the fruit trademark in Switzerland in 2017. The company then filed an application for a black-and-white depiction of a Granny Smith apple in Switzerland. More so, the Swiss Institute of Intellectual Property (IPI) eventually granted partial rights to Apple.

"We're concerned that any visual representation of an apple — so anything that's audiovisual or linked to new technologies or to media — could be potentially impacted. Theoretically, we could be entering slippery territory every time we advertise with an apple," Mariéthoz added.

This is not the first time Apple is pushing a company to redo its logo. As per Wired UK report, Apple has pursued a meal-prepping app with a pear logo, a singer-songwriter named Frankie Pineapple, a German cycling route, a pair of stationery makers, and a school district, among others. The Cupertino-based company fought a decades-long battle with the Beatles’ music label, Apple Corps, which was finally resolved in 2007.

A 2022 investigation by the Tech Transparency Project, found that between 2019 and 2021, Apple filed more trademark oppositions than Microsoft, Facebook, Amazon, and Google combined. Back in 2010, Apple got a small Swiss grocers’ cooperative to enter into an out-of-court agreement declaring it would never add a bite mark to its logo—a bright red apple inside a shopping caddy.

3.6 Crore Indians visited in a single day choosing us as India's undisputed platform for General Election Results. Explore the latest updates here!

Catch all the Technology News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
More Less
Published: 20 Jun 2023, 06:22 PM IST
Next Story footLogo
Recommended For You