Home / Technology / News / Breakup of Google’s Ad business would reshape $500 billion sector

Back

Breakup of Google’s Ad business would reshape $500 billion sector

5 min read . Updated: 29 Jan 2023, 07:02 PM IST Patience Haggin, The Wall Street Journal

Some observers said that a spinoff would be more likely and that the resulting enterprise could become an acquirer in an ad-tech business crowded with small firms (Photo: AFP) — Some observers said that a spinoff would be more likely and that the resulting enterprise could become an acquirer in an ad-tech business crowded with small firms **(Photo: AFP)**

If government prevails, an asset spinoff is thought to be more likely than a sale

Google spent the better part of two decades building the world’s most powerful digital advertising machine. Breaking it up would send shock waves through the $500 billion online-ad market.

Get alerts on WhatsApp

Set Preferences My Reads Watchlist Feedback Redeem a Gift Card Logout

Breakup of Google’s Ad business would reshape $500 billion sector

Wait for it…

Wait for it…

Congratulations!

Subscribe to continue