Coronavirus impact: WhatsApp sees 40% surge in usage globally, says study2 min read . Updated: 25 Mar 2020, 06:23 PM IST
- The study delves into consumer attitudes, media habits and consumer expectations as the world buckles under contagion fears of the deadly virus
- WhatsApp saw 27% increase in the usage in the early phase of the pandemic and 41% in mid-phase
NEW DELHI : Instant messaging app WhatsApp has seen 40% spike in global usage as people look to stay connected amid rapidly spreading coronavirus (COVID-19), which has lead to social distancing and lockdowns worldwide, global research firm Kantar said in a study on Wednesday.
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