Elon Musk’s X hikes subscription prices in India by 35 percent: Here’s how much it costs now

Elon Musk owned social media platform X has confirmed that it is hiking the subscription charges for its Premium tiers in India by up to 35 percent. The updated pricing came into effect from December 21, 2024 and existing subscribers will be charged at the new rate with their next billing cycle. 

X Premium subscription price in India: 

X Premium+ users will now have to pay ₹1,750 per month, up from ₹1,300. Meanwhile, the annual price for Premium+ users has also gone up from ₹13,600 to ₹18,300.

Similarly, X Premium Plus subscriptions have gone up from $16 to $22 per month, while the annual subscription price has risen from $168 to $229.

The good news is that the basic X tier subscription and X Premium subscription continue at the same price as before: ₹243 and ₹650, respectively. 

Why is X hiking Premium+ subscription prices: 

The Elon Musk-owned platform gave three major reasons for the drastic hike in subscriptions: zero ads, supporting content creators, and new features. 

“Premium+ subscribers will enjoy higher priority support from @Premium, access to new features such as Radar, and higher limits on our most cutting-edge Grok AI models, ensuring you're always ahead of the curve. Increased pricing allows us to invest more into making Premium+ better and better over time.” 

“Your subscription now more directly fuels our evolving creator program. We’ve shifted our revenue share model to reward content quality and engagement rather than ad views alone.”

Twitter has traditionally relied on revenue from advertisers to keep the platform running. However, when Elon Musk took over the platform and renamed it X, there was a mass exodus of advertisers. To reduce the reliance on advertisers, Musk had made many changes to the platform, including removing the old verification programme and offering a blue badge only to paying X subscribers. Until recently, xAI's Grok chatbot was also restricted to paying X members.