Gen Z takes to Instagram to decide on holiday destination
- Around 70% of Gen Z like to see travel posts and pictures on social media
- They visit social feeds when it comes to deciding on destinations, with 44% listing it as their top travel inspiration source
Instagram is the top source of inspiration when deciding on a vacation destination for Gen Z or those born between 1995 and 2015, according to a new research by travel e-commerce company, Booking.com.
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