Gmail will start attaching brand logos on emails to deter hackers
Sender Policy Framework and Domain Keys Identified Mail are email authentication techniques, used to keep spammers in check. Organisations using these technologies have to face repercussions if their emails are marked as spam by users
NEW DELHI: Google’s Gmail email service will soon start showing authenticated brand logos for companies that opt for it. The service, which was first announced last year, will start rolling out in the next few weeks, according to Google. The feature used a standard called the Brand Indicators for Message Identification (BIMI), an industry wide move to add logos to emails, which make it more likely for users to open them.