GOOGLE PAY : In an effort to increase offline payments through Google Pay, Google today announced a new Spot platform for the payments app. This is a platform that supports Javascript and HTML and lets merchants build customised experiences using Google Pay.

The Spot platform requires nothing more than a “few lines of code", the company said in an event in Delhi today. It is accompanied by Spot Cards, which are QR-Code and NFC-based payment cards that let customers gain direct access to the experience merchants have created.

According to Caesar Sengupta, while bigger platforms like MakeMyTrip and UrbanClap have built their own Spot experiences, smaller merchants can go to third parties to build a Spot. The company has partnered with Eat.Fit, MakeMyTrip, RedBus, Urban Clap and other companies for the Spot platform. Early access to the platform was opened today, but more access is coming soon.

Further, Google said that the Google Pay app now has 67 million users in India. According to data from the National Payments Corporation of India (NPCI), the total number of BHIM UPI payments have grown to 918 million in the last one year. Sengupta said that bringing more Google Pay payments to offline areas is important for the company, since that accounts for a major part of the commerce, not just in India but worldwide.

Google also added a new jobs platform to Google Pay, which allows users to find entry-level and part time jobs. Jobs is also a Spot on Google Pay and the company has partnered with Swiggy, HealthKart, Dunzo and more to post jobs directly to this platform.

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