Google sites, which include online platforms such as YouTube, Gmail, Play Movies, News and Google Search, were the most sought after online properties in India, followed by Facebook and Amazon sites, according to the latest report by media analytics company Comscore for the January 2019.
Google sites cumulatively garnered 282,687, 000 unique visitors across mobile and desktop platforms at both home and work locations.
Further, despite all the privacy scandals from last year which triggered the call for regulation of tech companies, Facebook was the second-most visited website in India with 269,500,000 unique users. Amazon sites which includes e-commerce platform Amazon.in, streaming services Prime Video and Amazon Music was the third-most visited online property in India with 224,925,000 unique users.
E-commerce platforms like Paytm.com, Flipkart.com , Reliance Jio Digital Services and payment platform PhonePe.com figured among the top 10 most-visited Indian sites.
The list also mentions the reach of the online properties. Google Sites had a reach of 96.4%, Facebook’s reach was 91.9% and Amazon Sites’ reach was 76.7%. According to Comscore, reach of a website means the number of people who have visited that website during a given time period.
However, the combined total of unique visitors of India companies was lower than that of the US companies operating in India. For instance, Sweden-based caller ID and spam blocking solution Truecaller.com which recently added the Unified Payments Interface (UPI) payment and call recording in its mobile app, is popular in India with 139,545 unique visitors.
Globally, too, Google and Facebook with 251,394,000 and 213,858,000 unique users, respectively, are the most sought after platforms there as well, followed closely by Verizon Media, Microsoft Sites and Amazon Sites. The rankings were released by Comscore in its Top 50 online properties in the US for January 2019.
Other major online platforms like microblogging platform Twitter, professional social network LinkedIn, video streaming service Netflix, and social media network Reddit do not feature in the top 10 lists in either of the countries.