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Google faces possible regulatory action in Australia over online ad fees

Google has previously said that its ad tech products currently use extremely limited data from individual consumers from its user-facing services, when bidding for or targeting ads on third-party websites (Photo: Reuters)Premium
Google has previously said that its ad tech products currently use extremely limited data from individual consumers from its user-facing services, when bidding for or targeting ads on third-party websites (Photo: Reuters)
 wsj 3 min read . Updated: 29 Sep 2021, 10:00 AM IST Mike Cherney, The Wall Street Journal

Competition watchdog says tech giant has too much influence in online advertising services and new regulations are needed to level the playing field

SYDNEY : Australia’s competition watchdog expressed concerns about the dominance of Alphabet Inc.’s Google in a large part of the online-advertising sector, and said it is considering regulatory action against the tech giant.

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