Active Stocks
Tue Dec 03 2024 15:57:51
  1. Power Grid Corporation Of India share price
  2. 329.75 0.53%
  1. Tata Steel share price
  2. 146.55 0.10%
  1. NTPC share price
  2. 367.50 2.60%
  1. Wipro share price
  2. 291.70 -0.20%
  1. ITC share price
  2. 472.30 -1.02%
Business News/ Technology / News/  Apple in talks with Google for using Gemini to bring generative AI features to iPhones
BackBack

Apple in talks with Google for using Gemini to bring generative AI features to iPhones

Apple and Google in talks to use Gemini for generative AI features on iPhones, potential game changer for Google's chatbot. Apple's AI efforts not as advanced as believed, considering partnership with Google for generative AI capabilities.

FILE PHOTO: Apple CEO Tim Cook walks at the Apple Fifth Avenue store as customers queue to buy Apple's Vision Pro headset, in Manhattan in New York City, U.S., February 2, 2024. REUTERS/Brendan McDermid/File Photo (REUTERS)Premium
FILE PHOTO: Apple CEO Tim Cook walks at the Apple Fifth Avenue store as customers queue to buy Apple's Vision Pro headset, in Manhattan in New York City, U.S., February 2, 2024. REUTERS/Brendan McDermid/File Photo (REUTERS)

Apple and Google are actively negotiating the use of Gemini to power some of the generative AI features coming to iPhones this year, according to a recent report by Bloomberg's Mark Gurnman. The deal with Apple could be a game changer for Google's Gemini chatbot, which has been embroiled in a number of controversies in recent months.

Also Read | No more Apple ID? Apple likely to make this major change with this iOS 18

While Apple is already working on bringing a number of AI features to its upcoming iOS 18 operating system based on its own AI models, these enhancements are likely to focus on features that run on its devices rather than being delivered from the cloud, Gurnman reported. The partnership with Google could help deliver a range of generative AI features, such as generating images and writing essays based on a single text prompt.

However, the latest round of negotiations also signals that Apple isn't as far ahead in its AI efforts as many had speculated. Apple was reported to be testing its big language model - Ajax - and many employees had also been given access to a chatbot called Apple GPT. However, Gurnman, citing sources, notes that Apple's AI technology remains inferior to tools from Google and other rivals.

The report states that while talks between Google and Apple are currently active, a final deal would not be announced until at least June, when Apple usually holds its Worldwide Developers Conference. Gurnman also noted that it's possible that Apple could ultimately decide to use generative AI technology from another company, such as OpenAI or Anthropic.

A deal with Apple could be a silver lining for Google, giving its Gemini AI chatbot a boost in the highly competitive AI landscape thanks to the iPhone maker's roughly 2 billion user base, as well as helping the chatbot recover from recent controversies.

 

 

 

3.6 Crore Indians visited in a single day choosing us as India's undisputed platform for General Election Results. Explore the latest updates here!

Catch all the Technology News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
More Less
Published: 18 Mar 2024, 11:11 AM IST
Next Story footLogo
Recommended For You